UPDATED with Q&A: OPSR Foundation Releases RFP for $250,000 Statewide Marketing Campaign to Expand Dolly Parton’s Imagination Library in Oklahoma

The Oklahoma Partnership for School Readiness (OPSR) Foundation is accepting proposals from qualified marketing firms and/or individual marketing professionals to plan and execute a comprehensive marketing campaign supporting Dolly Parton’s Imagination Library (DPIL) of Oklahoma during the period of February 9, 2026, through May 2026. Proposals are due by January 30, 2026.

The intent of this RFP is to select a vendor capable of developing and executing a campaign that measurably increases public awareness, engagement, and enrollment of children ages birth to five in DPIL Oklahoma while also supporting local DPIL program partners' outreach and sustainability.

The Oklahoma Partnership for School Readiness (OPSR) Foundation serves as the state’s Early Childhood Advisory Council, created to coordinate an early childhood mixed-delivery system that strengthens families and ensures all children arrive at school ready. OPSR facilitates collaborative planning and decision-making to increase coordination among programs, maximize public and private funding, and pursue policies that improve learning opportunities and environments for Oklahoma’s children.

Dolly Parton’s Imagination Library (DPIL) in Oklahoma is a statewide early literacy program that provides free, high-quality books to children from birth to age five, delivered directly to their homes every month. Through a partnership between the Dollywood Foundation, the State of Oklahoma, and local community program partners, families enroll at no cost and build a home library that supports language development, school readiness, and a lifelong love of reading.

CLICK HERE TO VIEW THE FULL RFP

Q&A for DPIL RFP